Dyson See Profits Rise on Exports and New Products

Dyson, the British engineering firm and creator of the bagless vacuum cleaner reported record profits for 2011. Dyson have seen revenues rise 15% thanks to export growth and innovative new products, increasing operating profit by 9% to £206m. The organisation was created by entrepreneur James Dyson and now manufactures many of its products abroad. 80% of Dyson’s sales are made outside the UK.

Dyson has seen Airblade hand dryers become hugely popular, they have recently invented a new bladeless fan. The organisations statement has also revealed that vacuum cleaner sales were also doing very well in the US. All Dyson products are designed at Malmesbury in Wiltshire. The company has plans to double its workforce, creating as many as 350 engineering jobs.

“We haven’t been afraid to take a risk – doubling our engineering team during a recession,” said James Dyson. “The swelling ranks are working on new technology that is five or ten years away, as we plough our profits back into our lifeblood – Research and Development.”

Many rumours surrounded Dyson’s newest innovation until it was recently announced that their latest product will be a heater.

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